Promotional bags & luggage

Branded bags that carry your logo on every commute, campus and carousel.

Promotional bags are the company merch that leaves the building every day. Pick from printed tote bags, rucksacks, drawstring gym sacks, trolley cases, laptop bags and cool bags: custom bags with your logo, screen printed, transfer printed or embroidered by UK-based and European suppliers.

  • Printed bags for events
  • Staff and student merch
  • Print or embroidery
  • Quoted in pounds, VAT at 20%
  • A proof before production
  • Delivered to UK addresses
  • Seven bag ranges
  • One quote for the lot
  • Multiple delivery addresses

Bag categories

Pick a bag to open the range

Where’s it going?

Seven ranges on the belt. Choose where your bags are going.

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    The bags world

    Your logo, going places, on every bag on the belt.

    Totes, backpacks, drawstring bags, holdalls, luggage, laptop bags and cooler bags for UK teams, events and gifts. Tap a bag on the carousel to meet the range, or scroll down to see every one with live product counts. Mix as many as you like on one quote, in pounds and ex VAT, with a free mock-up first.

    Tap anything in the scene to take a closer look.

    • Free mock-up with every quote
    • Nothing made until you approve the proof
    • Quotes in pounds, ex VAT
    • Mix ranges on one order
    • Delivered across the UK
    • Welsh and Gaelic wording welcome
    • Cotton, jute, polyester and more
    • Laptop sleeves from 13 to 17.3 inches
    • Cabin cases to weekend bags
    • Insulated lunch and cooler bags

    Every range in this world

    Quick answers

    Which kind of bag should we choose?
    Start with what people will carry and how they’ll travel. Totes suit events and shops, backpacks suit commuters and students, drawstring bags suit races and giveaways, sports bags suit clubs and gyms, luggage suits trips, laptop bags suit office teams and cooler bags suit shifts and picnics. The bag finder suggests a range from what you’ll carry.
    Which bags suit conferences and events?
    Cotton totes are the classic delegate bag: light, roomy and with a big panel for your logo. Drawstring bags suit races and festivals, and conference or document bags suit board meetings and training days. Paper and non-woven bags suit exhibitions where you hand out a lot of bags. Tell us the event and the date, and we’ll suggest options that arrive in time.

    Bag finder

    Tell us what you carry, we’ll suggest the bag.

    Choosing between a tote, a backpack and a holdall is easier when you start with what goes inside. Tap everything your team will carry and how they travel, and we’ll suggest the range to start with, plus one to consider.

    What will you carry?
    How will you travel?

    Suggestions are a starting point. Tell us the brief and we’ll compare two or three styles for you.

    Branding

    Where your logo goes, and how it’s made.

    Tap a number on the bag to see the typical size for that position and the methods that suit it. Below, the branding methods are compared side by side; tap a method to light up the positions where it works.

    Tap a number to see the size and methods for that position.

    1Tote bag

    Front panel

    Typical size
    Often close to A4 on a standard tote
    Suits
    • Screen printing
    • Digital transfer
    • Sublimation

    The big, bold position: logos, slogans and event artwork.

    2Tote bag

    Small corner logo

    Typical size
    Around 5 to 8cm wide
    Suits
    • Digital transfer
    • Embroidery

    A discreet logo that suits premium totes and gifts.

    3Tote bag

    Side or gusset

    Typical size
    Around 5 to 8cm wide, where the bag has a gusset
    Suits
    • Screen printing
    • Digital transfer

    A second logo or web address, seen when the bag hangs from a shoulder.

    4Backpack

    Front pocket

    Typical size
    Usually 8 to 12cm wide
    Suits
    • Embroidery
    • Digital transfer
    • Screen printing

    The usual home for a backpack logo, embroidered or transferred.

    5Backpack

    Upper front panel

    Typical size
    Usually 10 to 15cm wide, where the panel is flat
    Suits
    • Digital transfer
    • Screen printing
    • Embroidery

    More visible from a distance, where the panel isn’t padded or zipped.

    6Backpack

    Side tab or strap

    Typical size
    A few centimetres: a small logo or name
    Suits
    • Digital transfer

    A small touch for names, initials or a second logo.

    How the branding methods compare
    MethodIdeal forSmall runsLarge runsFull colour
    Larger runs on cotton, jute, non-woven and paperLimitedVery goodGood
    Small runs, full colour, PU and namesVery goodGoodVery good
    Backpacks, laptop bags and heavier totesGoodVery goodLimited
    Edge-to-edge designs on white polyesterGoodVery goodVery good

    A rough guide: the right method depends on the bag, the material and the artwork, and your quote confirms it. Each product page lists the methods available.

    Who orders our bags

    A bag for every sector, ordered the same easy way.

    From conference totes to laptop backpacks and cooler bags for shift teams, every sector carries something different. Here’s what each sector usually orders, how an order runs from brief to delivery, and the terms you’ll see along the way.

      How an order works

      1. 1

        Tell us the brief

        What the bags are for, how many and by when. Send your logo if you have it.

      2. 2

        Quote and free mock-up

        One quote in pounds, ex VAT, with your logo shown on the bags you’ve chosen.

      3. 3

        Approve the proof

        Check every detail, colours and wording included. Nothing is made until you approve in writing.

      4. 4

        Production

        Usually 7 to 14 working days once the proof is approved and payment has cleared.

      5. 5

        Delivery

        To one address or split across UK sites, with a little longer for Northern Ireland and the Highlands and Islands.

      Every date is an estimate until we confirm it in writing. The FAQs below cover timings, samples and payment.

      Bags glossary

      Denier (D)
      A measure of yarn thickness; 600D polyester is heavier and more hard-wearing than 210D.
      Gusset
      An extra panel at the base or sides that gives a bag depth, so it holds more and stands up.
      Non-woven fabric
      A light, fabric-like material made from bonded fibres, popular for large giveaways.
      Laminated jute
      Jute with a thin coating inside, so the bag keeps its shape and resists spills.
      Ripstop
      A woven fabric with a grid of stronger threads that stops small tears spreading.
      Capacity in litres
      How much a bag holds; a rough guide, because shape and pockets change what fits.
      Padded laptop sleeve
      A cushioned compartment that protects a laptop; check the size it’s made for.
      Insulated lining
      A lining that slows down warming, so food and drinks stay cool for longer.
      RFID-blocking
      A lining that blocks the radio signal some cards and passports use.
      Roll top
      A top that rolls down and clips shut, sealing out rain and spray.
      Often ordered with bags

      Branded bags: FAQs

      Your questions, answered straight.

      Sixteen questions UK buyers ask before ordering branded bags and travel goods, from choosing the bag to delivery and payment, answered by the team that runs the orders.

      Still have a question?

      Email info@swishandclick.co.uk or call +44 (0)20 4652 5994. A real person replies, usually within one working day.

      Which kind of bag should we choose?

      Start with what people will carry and how they’ll travel. Totes suit events and shops, backpacks suit commuters and students, drawstring bags suit races and giveaways, sports bags suit clubs and gyms, luggage suits trips, laptop bags suit office teams and cooler bags suit shifts and picnics. The bag finder suggests a range from what you’ll carry.

      Choosing a bag

      Which bags suit conferences and events?

      Cotton totes are the classic delegate bag: light, roomy and with a big panel for your logo. Drawstring bags suit races and festivals, and conference or document bags suit board meetings and training days. Paper and non-woven bags suit exhibitions where you hand out a lot of bags. Tell us the event and the date, and we’ll suggest options that arrive in time.

      Choosing a bag

      Which material is right: cotton, jute, polyester, nylon or PU?

      Cotton takes a crisp print and suits totes; jute looks natural and stands up on its own; polyester is light and often folds; nylon is soft and dries quickly; heavier polyester such as 600D suits backpacks and holdalls; and PU leather looks smart for gifts and client-facing teams. The product page lists the material, and we can send samples so you can compare them.

      Choosing a bag

      How do we know a bag is big enough?

      Think about the biggest thing that goes inside, then the total. A tote that takes A4 suits papers and a notebook; around 20 litres suits a laptop, lunch and a jumper; a gym bag of 30 to 40 litres takes trainers and a towel. Each product page lists the measurements or capacity, and the planners on our Backpacks and Cooler & Lunch Bags pages add up what you carry.

      Choosing a bag

      Will our laptops fit?

      Laptops are sold by screen size, measured corner to corner, usually 13 to 17 inches. Compare it with the compartment size on the product page; some bags made for 15.6 inch laptops are too tight for 16 inch models. The size checker on our Business & Laptop Bags page shows what to look for, and a sample settles it before a large order.

      Choosing a bag

      Are your bags waterproof?

      Many bags use water-resistant fabric that copes with showers, and rolltops seal the main compartment against rain and spray, but very few bags are fully waterproof at the zips and seams. Paper bags aren’t made for rain at all. Each product page describes the fabric and finish, and we’ll shortlist the most suitable styles if your team works outside.

      Choosing a bag

      Can we fill the bags with other products?

      Yes, and it’s how most welcome packs, delegate bags and race packs are ordered. Alongside the bags we supply notebooks, bottles, power banks, T-shirts and event giveaways, all on one quote. If you’d like the bags filled before delivery, tell us and we’ll confirm what’s possible for your quantity and dates.

      Choosing a bag

      Which branding method suits a bag?

      Screen printing suits larger runs on cotton, jute, non-woven and paper. A digital transfer handles full colour, small runs, PU leather and names. Embroidery suits backpacks, laptop bags and heavier totes, and sublimation prints edge to edge on white polyester. The branding guide compares them, and your quote confirms the right method for each bag.

      Branding

      How big can the logo be, and where does it go?

      On a standard tote the front print can be close to A4; on a backpack the logo usually goes on the front pocket at around 8 to 12cm wide. Zips, seams, padding and gussets limit the positions, so they vary from bag to bag. The free digital mock-up shows the real size and position on the bag you’ve chosen.

      Branding

      Can bags carry names, or Welsh and Gaelic wording?

      Yes. Names, initials or roles suit a digital transfer, which handles a different name on each bag; send us a spreadsheet and you’ll check every name on the proof. Welsh, Gaelic and bilingual wording is set exactly as you supply it, accents included.

      Branding

      Can we mix different bags on one order?

      Yes. One quote can cover totes for an event, backpacks for staff and cooler bags for a summer party, each priced on its own line, with matching colours and branding. The whole order can go to one address or be split across UK sites.

      Ordering, delivery and price

      Is there a minimum order?

      There’s no fixed minimum: we quote small runs too. Each method has a practical minimum, because a set-up costs the same whether it’s spread over 20 bags or 2,000, so very small runs cost more per bag and larger runs bring the unit price down quickly.

      Ordering, delivery and price

      Can we see a mock-up or a sample first?

      Yes. A digital mock-up of your logo on the bag comes free with your quote. For larger orders we recommend a sample: a blank bag to check the size, material and fit, or a branded pre-production sample once the artwork is agreed. Some samples are free and some carry a cost, which we tell you up front. Nothing goes into production until you’ve approved the final proof in writing.

      Ordering, delivery and price

      Do you deliver to Northern Ireland, Scotland and Wales?

      Yes. We deliver across the UK, to mainland Great Britain, Northern Ireland and the Highlands and Islands, with a little longer for Northern Ireland and the islands. One order can be split across several sites, offices or event venues.

      Ordering, delivery and price

      How long do branded bags take to arrive in the UK?

      Plan on around 7 to 14 working days of production once your proof is approved and payment has cleared, or your purchase order is in place, with embroidery usually towards the longer end. Delivery comes on top: around 3 to 5 working days from UK-based suppliers to mainland Great Britain and 5 to 8 from European suppliers, customs included, with a little longer for Northern Ireland and the Highlands and Islands. Every date is an estimate until we confirm it in writing. For events, give us your date when you ask for a quote, so we can plan around it.

      Ordering, delivery and price

      How much do branded bags cost, and how do we pay?

      Every order is quoted individually: the price depends on the bag, the branding method and number of positions, the quantity and the delivery. Quotes are in pounds, ex VAT, with VAT at 20% added as one line, and any set-up is shown openly. Your contract and invoice are with Swish and Click Ltd, registered in Northern Ireland (NI737465), VAT number GB 530 7553 02. Pay a pro forma invoice by bank transfer, or buy on a purchase order with a 30-day credit account.

      Ordering, delivery and price